cpoop3的部落格

A few nights ago I was asked by a regular in a bar I frequent: 'what is this pub doing with a website? Somewhat bemused, I replied that it receives great hits to its website and that it is tabled on all the Bangkok portals. More importantly, they have equally remained at #1 on Google, Yahoo!, MSN and the some other primary flush engines for good all over a twelvemonth. Visitors the site, although not verifiable, must convert into a lot of fortune.' He looked a bit bemused, shrugged his shoulders and muttered thing give or take a few not informed markedly astir rummage engines.

That is wherever we shelf on structure websites: our viewpoint is based on making the web sweat for our clients; in providing them beside a new gross starting point. We don't vindicatory deliver tastily planned websites, we as well bring detailed investigating which we mortal into accurately hoped-for keywords predictable to be utilised by likely company once questioning for a foundation of substance.

With this knowledge, we optimize our clients' web pages and register it next to sites we cognise will aid its rankings. This scheme has been exultantly on the job on sites supported in Thailand, the UK, Germany, Australia, France, Austria and France.

But there is other pick to be in earnest considered: commercialised poke about. It is by far the record kinetic and aggressive commercial enterprise part now, estimated to extend ancient history $5billion by 2006. Pioneered by Overture (now Yahoo!), pay-per-click was created in answer to cardinal contributory issues with reference to computer network search: broke characteristic results; subjective ordination of listings; and a unsubstantiated advertisement receipts archetype. It resolved these worries by creating a real-time open market for keyword dictation.

Recently, however, it has spawned a order of dictation wars among a mushrooming digit of marketers missing their ads displayed alongside the top explore results, and the request for arrangement now seems to have reached an about carping rank. Highly working class activity expressions can confidently get you up to our necks in a debt increase dynamic: widen your bid to the top point and there's a favorable kismet that, inwardly hours, #2 will call you. This formula can go on indefinitely until the actual 'market space' for these activity status is inflated farther than reach, which can yield individual weeks to stabilize and tax return to many quality of chemical equilibrium.

Also, whilst pay-per-click can be the foremost marketing implement on the web if 'conversion rates' are high, there are cardinal underlying objectives to be recognised:

1. The joyful of your piece of ground essential specifically contest the keywords you think to bid on;

2. All of your keywords support no accidental whatsoever of self planned in the top ten positions on the trunk rummage through engines;

3. The outflow of bidding will be more than than recovered, as visits to your web pages will someone into power leads or actual sales;

4. The much hot the hunting term, the more than overpriced.
If you ponder it's rate the investment, afterwards run the rinse.

In the main, robots graduated table websites, and few group appearance farther than the initial 20 results. This has unvoluntary Google, Yahoo! and now MSN to originate a much particularized flush trend: e-marketing goaded by localised furrow advertising, personalisation and accumulated differentiation. When full operative, these initiatives will authoritarian the margin of the hitches fundamental in generic scour results.

In the meantime, V9 will keep on to bequeath our clients near optimum results: we have the skillfulness and proved diploma in providing Thai- and foreign-based businesses the possibleness of lucrative step-up.